In today's world, the society we live in is fortunate to have an abundance of products and services, consumers have the privilege to wade through millions of products overflowing on retail shelves and sort through thousands of marketing messages that filter and grab their attention every day. Commercial messages appear just about everywhere on TV, in magazines, newspapers, billboards, on the radio, on buses, in phone booths, sports arenas, on the Internet, even in public toilets. Considering that we live in an electronic generation, advertisers are challenged as never before to get their message to consumers. As a result, advertising's job is extremely difficult and very competitive.
The following essay will analyse the advert which is the infamous Tango advert 'Orange man'. The main focusing points of the essay are to illustrate whether the advertisement is successful or not successful. The advert can be viewed on You Tube via this link The essay will also relate to either rhetorical or semantic theories. Tango have made many controversial and effective adverts, since the time of the orange mans slap to today's adverts which sees a man firing himself out of a cannon into a barrel of oranges. Whether or not the company has received complaints about the adverts, they are all effective. The main purpose of the adverts is the message, which is that Tango has that orange taste and gives the consumer a kick that no other orange drink on the market can.