In today's world, the society we live in is fortunate to have an abundance of products and services, consumers have the privilege to wade through millions of products overflowing on retail shelves and sort through thousands of marketing messages that filter and grab their attention every day. Commercial messages appear just about everywhere on TV, in magazines, newspapers, billboards, on the radio, on buses, in phone booths, sports arenas, on the Internet, even in public toilets. Considering that we live in an electronic generation, advertisers are challenged as never before to get their message to consumers. As a result, advertising's job is extremely difficult and very competitive.